“You see it every day in the grocery store, and you know, ‘Oh, this is a great coffee table.'”
“I don’t think I’ve ever had a coffee table that’s not a Cowboy Coffee table.”
– John Pascale, former executive vice president of the coffee chain.
“I think you have to be an outdoorsman to really enjoy coffee,” he adds.
“You know, to enjoy a cup of coffee in the woods, and to be able to just walk out and enjoy it.”
Read more at New York magazine.